how to make a saas explainer video
A SaaS explainer video earns its keep when it turns an abstract product into an obvious one. The goal is clarity: help a first-time viewer understand what you do, who it is for, and why it matters — in under a couple of minutes.
start from the one-sentence pitch
If you cannot say what your product does in one sentence, the video will not either. Nail that sentence first, then build the explainer around proving it.
a simple structure that works
- Problem — the pain your user feels today.
- Solution — your product, introduced as the answer.
- How it works — one or two concrete steps, shown not told.
- Proof and payoff — the outcome, and a clear next step.
show the software
Abstract animation has its place, but SaaS buyers want to see the product. Combine real UI with motion graphics that direct attention and explain the parts a raw recording cannot.
keep it on-brand and current
Your explainer should match your brand exactly, and it should be easy to update as the product evolves — an explainer that shows last quarter’s UI erodes trust. Editable, code-based video makes those updates cheap.
frequently asked questions
How long should a SaaS explainer video be?
Aim for 60–120 seconds. Long enough to explain the value, short enough to hold attention. Cut a shorter version for ads and social.
What should a SaaS explainer video include?
The problem, your product as the solution, one or two concrete how-it-works steps shown on real UI, and a clear call to action.
Animated or live-action for a SaaS explainer?
Usually animation plus real screen footage. Animation explains concepts; real UI proves the product exists and works.
How do I keep an explainer video up to date?
Use a tool where the video is editable rather than a fixed export, so you can swap UI and update copy as the product changes instead of re-shooting.